Meta Ads - Home Services
Meta Ads for
a Home services provider company in usa
Home service providers USA
The client is a regional home services provider in the United States, specializing in home improvement and repair projects. Their services include everything from general repairs to larger-scale improvements, catering primarily to homeowners looking for reliable, high-quality work. Despite strong service delivery and local reputation, the company lacked a scalable online strategy to bring in consistent leads.
Previously, the business relied heavily on referrals and third-party lead marketplaces to acquire customers. While this approach brought some volume, it often came at high costs with little control over lead quality. To grow profitably, the client wanted to build a direct, sustainable pipeline of leads through Meta Ads.
About
One of the main issues was the client’s limited online visibility, making it difficult to consistently attract new customers outside of word-of-mouth recommendations. With local competition increasing, the business needed to stand out with stronger messaging and precise audience targeting.
Another challenge was the over-reliance on third-party lead platforms, which not only reduced margins but also gave the business less control over the type and quality of leads received. Without a direct lead generation system, the client struggled to scale cost-effectively and was at risk of depending too much on outside sources.
-
Year
2025
-
Client
Home Services Provider Company
-
Services
Home Services
-
Project
Meta Ads
Description
To overcome these challenges, I developed a Meta Ads campaign designed to generate high-quality, localized leads. Using Instant Forms, the funnel was optimized for mobile-first submissions, ensuring quick and easy lead capture. Ads targeted homeowners in high-income ZIP codes, with direct-response creatives that clearly highlighted service benefits and included urgency-driven headlines. A/B testing was applied to form lengths and CTA copy to identify which combinations delivered the highest conversion rates. To further refine targeting, I used audience layering, combining both behavioral data and geographic filters to reach the most relevant prospects.
The strategy delivered strong, measurable results. With an ad spend of $4,428.45, the campaign generated 173 qualified leads at a CPL of $25.60. Based on an estimated lead value of $500 per service, the campaign drove over $86,500 in potential revenue, providing the client with a scalable and cost-efficient source of direct leads. By reducing reliance on third-party platforms and leveraging Meta Ads, the business built a more sustainable foundation for long-term growth.